FOR IMMEDIATE RELEASE

Box Box Shifts into Gear on The Peak: A New Coffee Hub for Automotive Culture and Community.

A new destination for automotive enthusiasts and coffee lovers alike is set to open its doors on The Peak. Box Box, a specialty café with a distinct automotive and motorsport theme, is proud to announce its soft opening, offering a unique pit stop for the community.

Located directly opposite German Swiss International School (GSIS), Box Box is designed to be more than just a coffee shop; it is a community hub where the thrill of motorsport meets the comfort of a neighborhood café.

A Pit Stop for Every Lifestyle

Box Box specializes in high-quality specialty coffee alongside a refreshing selection of non-alcoholic and non-caffeinated mixed drinks. All drinks are exclusive curated for a unique experience that can only be found at Box Box. While the shop space is intimate, it boasts a cozy, outdoor seating area tucked away from direct sunlight, providing the perfect environment for guests to relax and recharge.

"Our vision for Box Box is to create a space where everyone feels welcome," said Conrad Lee, Co-founder of Box Box. "Whether you are a car enthusiast looking to talk shop, a student from GSIS grabbing a quick bite during a short lunch break, or simply someone who appreciates a great cup of coffee in a cool environment, Box Box is your spot."

Driven by Community and Design

The café’s curated design features motorsport-themed decor that brings a fun, dynamic atmosphere while maintaining a relaxed, cozy vibe. A key feature of the location is its direct parking access, specifically suitable for car enthusiasts to enjoy morning gatherings, meets, and events.

With Community at its core, Box Box welcomes all likes of people to its doors such as cyclist, motorbike enthusiasts, and hikers etc. All students and faculty enjoy a 30% discount with every purchase.

To further foster this community spirit, Box Box is launching an official membership program. Members will enjoy exclusive benefits with their coffee purchases, a monthly newsletter and editorial, and future perks including inclusion in curated events.

Curated Collaborations

Box Box is also partnering with exciting lifestyle and automotive brands to showcase and sell their merchandise. The café proudly features collaborations with renowned brands such as Unimatic watches, KEF audio, and AutoArt, with many more partnerships to be announced in the future.

Join the Grid

Box Box invites the public to visit and experience the unique blend of caffeine and horsepower. For more information about the grand opening date and membership details, please follow us on Instagram or visit our website.

About Box Box

Box Box is a specialty cafe and community space located on The Peak, Hong Kong. Focused on automotive culture, the café serves specialty coffee and non-caffeinated beverages in a cozy, outdoor setting. With direct parking access and a focus on community building, Box Box aims to be a premier destination for car enthusiasts, students, and locals seeking a welcoming space to connect.

#boxboxcoffee #Carlifestyle

Shop 6&7, 2-4 Watford Road, The Peak, Hong Kong

Info@boxboxcollective.com

98670279

Instagram: @boxboxcollective

SOFT OPENING : Oct 10th 2026

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